SKUNK Inc.

Marketing is a hard process. You have a product and you want the world to know about it. How do you get your message out there to the people that could use your product? Do you use TV, Billboards, Radio, Direct Mail, Loud Speakers on your bus, or do you try some other route like giving away pens and t-shirts? Companies spend millions each year shaping their message and getting all of their public relations in line with their advertising. It's a very competitive field.

Now let's say you have a product that almost every adult in America would need and crave. Yes, I'm talking about perfume and cologne. Everyone wants to smell nice. A good perfume or aftershave can land you a great job or a great spouse or even Natalie Portman. But in able to get any of that you must smell nice.

There are a million scents out there to try to improve your BO. Open any chick magazine and there are the pull away strips that are scented with Calvin Klein and Victoria Secret. Walk through Macy's sometime and there is a person ready to spray you with something. Even go to a NASCAR event and there is the Old Spice stand (with a replica of the Old Spice race car) giving away samples. Freebies are everywhere. And usually there are a lot of freebies in those locations. There isn't just one scent in the Victoria's Secret store. There is the combination of 8 or 10 as different shoppers through out the day have sprayed a little into the air to test the scent. At a NASCAR event there are the scents of 20 - 30 different race cars, scents of beer, garlic fries, and over cooked hot dogs. It's hard to tell what is Old Spice and what is garlic fries.

That is why it is important to find a way to market your perfume and cologne in some other ways. Get away from other scents. Get away from the over spray of 8 sister scents. This is the exact goal of SKUNK Inc.

SKUNK Inc was one of the first mainstream perfume and cologne companies. The founders of SKUNK Inc. are actual skunks. They find their unique scent to be very appealing. They want to market their perfumes to potential buyers, but they weren't sure how to compete in such a competitive market. That is, they didn't until 1908. In 1908 cars started popping up all over the US. This is large part because of a company ran my a guy named Henry.

Cars provided an excellent way to share with the world the skunks' brand of perfume. Skunks were the first to see that by putting the perfumes on the road on hot and cold days, people would have long stretches of road to mull over the scent and really get a good solid chance to let the unique perfumes fully permeated the nostrils of world travelers.

In 1910, the decision was made to use the roads and highways of America to market this scent. Sales reps and PR people were sent out to the roads, first locally in CA and NY, but then eventually through out the whole Nation to market this scent. The marketing campaign was so simple it was brilliant. Sales reps would stand near the edge of the road and spray passing cars with their pre-authorized official SKUNK Inc. Perfume and Colognes. Once sprayed, the occupants of the car would then have the opportunity to nostrilly analyze the perfume as the car continued down the road.

This campaign worked brilliantly for some time, but eventually tragedy occurred. And it depends on which one of the founding brother of SKUNK Inc you believe as to what actually happened. Either they got to over zealous and hired too many sakes reps and the reps started pushing competing sales reps in front of cars OR there are too many cars on the road and the cars are squeezing out space on the freeway for sales reps to work. Either way, each year a few sales reps die as they are attempting to give away a free sample of SKUNK Inc. Perfume.